Top Hwahae Acne Skincare Rankings Translated

Last updated: April 2026

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Quick Answer

Hwahae's 2026 rankings are built upon the experiences of 10 million real users and insights from 1.01 million reviews, ensuring a comprehensive view of K-Beauty trends Hwahae's 2026 Skincare Top 100 Recommendations.
PDRN products are frequently appearing in Hwahae's 2026 monthly rapid rise rankings, indicating its establishment as a fundamental skincare ingredient.
The hyaluronic acid market is currently experiencing a "molecular size war," with brands highlighting different molecular weights for enhanced skin penetration.
Moisturizers are evolving beyond basic hydration, now focusing on additional benefits like soothing and strengthening the skin barrier.

Hwahae, a leading K-Beauty platform, provides comprehensive rankings and insights based on the collective experiences of 10 million real users and over 1.01 million product reviews. Our analysis of the latest Hwahae data, updated as of April 2026, reveals significant trends shaping the K-Beauty landscape, particularly in skincare. We see PDRN emerging as a core ingredient, a "molecular size war" among hyaluronic acid products, and moisturizers evolving to offer more than just simple hydration. These trends reflect a growing consumer demand for advanced, multi-functional ingredients and specific product formulations. For instance, Torriden DIVE IN Low Molecular Hyaluronic Acid Serum stands out with a 4.60 rating from 79,764 reviews, highlighting the importance of focused hydration solutions Hwahae's 2026 Skincare Top 100 Recommendations.

What are the overall top skincare products on Hwahae for 2026?

Hwahae's top skincare product rankings for 2026 are a direct reflection of extensive user data, combining the experiences of 10 million real users with over 1.01 million detailed reviews. These rankings, which were most recently updated on April 9, 2026, provide a reliable snapshot of consumer preferences and product effectiveness in the dynamic K-Beauty market. We observe a strong emphasis on products that deliver deep hydration and support the skin's natural barrier function, indicating a consumer focus on foundational skin health.

Leading Products by User Rating and Review Volume

Among the top-ranked products, several stand out for their high ratings and significant number of user reviews, underscoring their popularity and perceived efficacy. The Torriden DIVE IN Low Molecular Hyaluronic Acid Serum, for example, has achieved an impressive 4.60 rating from 79,764 reviews. This indicates a widespread positive reception for products that promise targeted hydration with advanced ingredient delivery. The focus on "low molecular" hyaluronic acid suggests that consumers are increasingly aware of and seeking out specific formulations for better absorption and results. The serum's high volume of reviews further solidifies its position as a trusted product within the K-Beauty community.

Another top performer is the AESTURA Atobarrier365 Cream, which boasts a 4.68 rating from 15,958 reviews. This cream's name, "Atobarrier365," suggests a focus on strengthening the skin barrier, a critical function for maintaining healthy, resilient skin. The high rating and substantial review count for this product highlight a consumer demand for creams that not only moisturize but also provide robust protection against environmental stressors and support overall skin health. Products like AESTURA's cream are often favored by individuals with sensitive or compromised skin barriers, seeking consistent care throughout the year.

Rounding out the top contenders, the beplain Mung Bean pH-Balanced Cleansing Foam has garnered a 4.63 rating from 47,467 reviews. This product's popularity points to the importance of gentle yet effective cleansing in a comprehensive skincare routine. The "pH-balanced" aspect is particularly appealing to consumers who prioritize maintaining the skin's natural acidity to prevent irritation and support a healthy microbiome. The substantial number of positive reviews for this cleansing foam demonstrates that users value cleansers that are effective at removing impurities without stripping the skin or disrupting its delicate balance. The use of mung bean, a traditional Korean ingredient known for its soothing properties, further enhances its appeal to those seeking natural and gentle formulations.

For acne-prone shoppers weighing two of the most-reviewed Hwahae brand options, our Beauty of Joseon vs Some By Mi: Ingredient Breakdown for 2026 breaks down which line wins on AHA/BHA, niacinamide, and gentle exfoliation.

The Rise of Hydration and Barrier Support

Across the board, the top-ranked products on Hwahae consistently feature ingredients and claims related to hydration and skin barrier support. This trend is not limited to serums and creams but extends to toners and cleansers as well. For instance, the S.NATURE Aqua Oasis Toner has a 4.74 rating from 26,044 reviews, and the Torriden DIVE IN Low Molecular Hyaluronic Acid Toner has a 4.70 rating from 33,750 reviews. These toners emphasize deep moisture and preparation for subsequent skincare steps, reinforcing the idea that hydration is a multi-step process in K-Beauty.

Similarly, other products like the Anua PDRN Hyaluronic Acid 100 Moisture Cream (4.65 rating from 4,461 reviews) and Illiyoon Ceramide Ato Lotion (4.79 rating from 1,798 reviews) further underscore the consumer's desire for comprehensive moisture and barrier reinforcement. Ceramides, like those in the Illiyoon lotion, are essential lipids that help form the skin's barrier, preventing moisture loss and protecting against irritants. The consistent high ratings and review counts for these products across different categories indicate that consumers are looking for a holistic approach to skin health, with a strong emphasis on maintaining hydration and strengthening the skin's natural defenses. The detailed reviews on Hwahae allow users to understand how these products perform for various skin types and concerns, contributing to their trusted status.

How is PDRN becoming a staple in K-Beauty skincare?

PDRN, or Polydeoxyribonucleotide, is rapidly transitioning from a specialized ingredient used in dermatological procedures to a fundamental component in everyday K-Beauty skincare. This evolution is clearly reflected in Hwahae's March 2026 monthly rapid rise rankings, where PDRN products are appearing with the highest frequency across various categories Hwahae Monthly Ranking - March 2026 (Skincare-Moisture). This widespread adoption signifies that PDRN has become a base-level ingredient, a standard expectation for consumers seeking advanced skincare benefits.

From Clinic to Daily Routine: The Normalization of PDRN

The journey of PDRN from a clinical treatment to a mainstream skincare ingredient has been swift and impactful. Originally known for its regenerative properties in medical settings, PDRN is now integrated into almost every step of the skincare routine, including toners, serums, creams, and mists. This ubiquity suggests that consumers no longer view PDRN as a niche ingredient but as a fundamental element, much like hyaluronic acid or Centella Asiatica (Cica). As stated in the Hwahae Monthly Ranking, "PDRN, which started as an ingredient for dermatological regeneration injections, has become a baseline that consumers naturally expect in just two years." This rapid acceptance highlights a significant shift in consumer expectations, where sophisticated, 'clinic-derived' ingredients are now sought in daily products.

The very phrase, "또 PDRN?" (translated as "PDRN again?"), used in Hwahae's analysis, ironically confirms its status as a staple. The fact that PDRN is so commonly discussed and featured in rankings indicates its deep integration into the K-Beauty lexicon. "The '또 PDRN' ('PDRN again?') reaction itself is evidence that this ingredient has settled in as a basic spec on par with hyaluronic acid and Cica," according to the Hwahae Monthly Ranking Hwahae Monthly Ranking - March 2026 (Skincare-Moisture). This suggests that PDRN is no longer a trendy new ingredient but an established one that consumers expect to see and benefit from in their skincare.

PDRN's Multi-Efficacy Meets Seasonal Needs

The surge in PDRN products during March 2026 is also linked to specific seasonal factors. As winter transitions into spring, consumers experience accumulated dryness and significant temperature fluctuations. This period, known as 환절기 (hwan-jeol-gi) or change of seasons, drives a demand for skincare that goes beyond simple hydration. Consumers actively seek ingredients that can both regenerate damaged skin and provide deep internal moisture. PDRN's multi-efficacy, encompassing regeneration, elasticity, and comprehensive hydration, perfectly aligns with these needs. It offers a holistic solution for skin that requires repair and replenishment during challenging seasonal changes.

The Hwahae rankings provide concrete examples of PDRN's rising prominence. In March, Leaders PDRN 0.5% Lifting Mask climbed 3 spots, while Leaders PDRN 0.5% Essence Pad climbed 2 spots, with both products entering the top 10 in their respective categories. This upward movement clearly demonstrates strong consumer interest and satisfaction with PDRN-infused products. Their success indicates that consumers are actively seeking out and benefiting from the regenerative and hydrating properties of PDRN, especially when their skin is most vulnerable to environmental stress.

The Next Wave: Exosomes Following PDRN's Path

The trend of "normalizing clinic ingredients" doesn't stop with PDRN. Hwahae's analysis points to exosomes as the next potential successor in this category. The significant rise of Live M Exocore Tension Ampoule, which jumped 8 spots in the rankings, is noteworthy. Exosomes, like PDRN, are advanced bio-regenerative components that originated in medical research and are now making their way into consumer skincare. Marketers are advised to not only refine their PDRN offerings but also to pay close attention to the emerging exosome trend, as it represents the next wave of sophisticated skincare ingredients. This continuous evolution reflects a K-Beauty market that is always pushing the boundaries of scientific innovation to meet consumer demands for more effective and advanced solutions.

What's driving the 'molecular size war' in hyaluronic acid toners?

The K-Beauty toner market is currently dominated by hyaluronic acid, with nearly half of the top 10 products directly featuring this ingredient in their names. This widespread presence has led to an interesting phenomenon: a "molecular size war." Consumers are no longer satisfied with simply knowing a product contains hyaluronic acid; they now meticulously scrutinize the molecular size, seeking formulations with smaller molecules that promise deeper skin penetration and enhanced efficacy. This trend is a direct manifestation of Hwahae's "Fine Search" concept, where consumers are increasingly detailed in their ingredient exploration and product selection.

Hyaluronic Acid Dominance and the Quest for Deeper Penetration

Hyaluronic acid has long been a cornerstone of hydration in skincare due to its remarkable ability to attract and hold up to 1,000 times its weight in water. However, the market has matured, and consumer knowledge has deepened. In March 2026, Hwahae's rapid rise rankings for skin/toner (moisture) clearly showed that hyaluronic acid reigns supreme. The ubiquity of hyaluronic acid means that brands need to differentiate themselves beyond simply including the ingredient. The new battleground is molecular size. Consumers understand that not all hyaluronic acid is created equal; larger molecules typically sit on the skin's surface, providing superficial hydration, while smaller, or "low molecular" forms, are believed to penetrate deeper, offering more profound and lasting moisture.

This shift in consumer focus reflects a sophisticated understanding of ingredient science. Users are actively seeking out toners that can deliver hydration not just on the surface but also within the various layers of the epidermis. The question has evolved from "Does it have hyaluronic acid?" to "How small is the hyaluronic acid molecule, and how effectively can it penetrate my skin?" This precise inquiry aligns perfectly with the "Fine Search" behavior identified in the Hwahae 2026 Beauty Trend Report: The New Edition, where consumers are meticulously examining ingredient details to make informed purchasing decisions. They are moving beyond broad ingredient categories to specific formulations and their purported benefits.

Brands' Strategies in the Molecular Size Competition

Brands are responding to this demand by prominently featuring the molecular size of their hyaluronic acid in product names and marketing. This strategic communication aims to appeal to the discerning consumer looking for specific benefits.

Torriden DIVE IN: This brand, with its highly-rated serum and toner, emphasizes "low molecular" hyaluronic acid. The "DIVE IN" name itself suggests deep absorption, reinforcing the benefit of smaller molecules. Their products, such as the Torriden DIVE IN Low Molecular Hyaluronic Acid Toner (4.70 rating from 33,750 reviews), are popular because they directly address this consumer desire for deeper hydration.
isNtree: Taking it a step further, isNtree highlights "ultra-low molecular" hyaluronic acid. This terminology aims to convey an even greater degree of molecular refinement, promising superior penetration and efficacy. By using "ultra-low," the brand positions itself at the forefront of the molecular size innovation.
The Lab by blanc doux: This brand uses the term "oligo (극소분자)" or "extremely small molecular" hyaluronic acid. "Oligo" refers to oligosaccharides, which are short chains of sugar molecules. In the context of hyaluronic acid, "oligo" implies very short chains, or extremely small fragments, designed for maximum absorption. This specific terminology caters to consumers who are looking for the absolute smallest molecular size for optimal skin benefits.

This competitive landscape means that simply having hyaluronic acid is no longer enough. Brands must innovate and clearly communicate the specific advantages of their hyaluronic acid formulations, particularly regarding molecular size. The toner market, therefore, is evolving along two main axes: the "segmentation of molecular size" within hyaluronic acid formulations and the "combination of α ingredients" like PDRN, creating increasingly sophisticated products that cater to a well-informed consumer base. This ongoing innovation ensures that K-Beauty continues to lead in ingredient science and consumer-centric product development.

Why are moisturizers now offering more than just hydration?

The role of moisturizing creams in K-Beauty has significantly expanded beyond simply providing hydration. In the March 2026 rapid rise rankings for the skincare cream category with moisture benefits, Hwahae observed a clear trend: products offering a combination of "moisture + soothing/barrier protection" are dominating the top positions Hwahae Monthly Ranking - March 2026 (Skincare-Moisture). This indicates a consumer demand for multi-functional moisturizers that not only replenish water content but also actively calm irritation and strengthen the skin's natural defenses.

The Evolution of Moisturizer Functionality

Historically, a moisturizer's primary purpose was to prevent water loss from the skin and keep it feeling soft and supple. While hydration remains a core function, today's consumers expect more. The beauty landscape, especially in K-Beauty, is driven by a holistic approach to skin health, where protecting the skin barrier and soothing sensitivities are just as crucial as providing moisture. This shift is particularly pronounced during periods like the change of seasons (환절기), when skin can become more vulnerable to environmental stressors, dryness, and irritation. Consumers are seeking products that can address multiple concerns simultaneously, streamlining their routines while offering comprehensive care.

The Hwahae Monthly Ranking explicitly states, "The role of moisturizing cream is expanding from 'simply hydrating' to 'hydrating and simultaneously protecting the skin.'" This concise statement encapsulates the significant transformation in consumer expectations and product development. It's no longer sufficient for a cream to just feel '촉촉하게 채우는 것' (simply hydrating); it must also be capable of '채우면서 동시에 피부를 보호하는 것' (hydrating and simultaneously protecting the skin). This dual functionality has become a key differentiator in a competitive market.

Key Features of Modern Moisturizers: Soothing and Barrier Protection

The prominence of "soothing" and "calming herbal components" in product names within the top rankings is a clear indicator of this trend. Brands are actively highlighting ingredients known for their anti-inflammatory and skin-repairing properties. This includes ingredients like Centella Asiatica (Cica), mugwort, green tea, and various herbal extracts that are celebrated in K-Beauty for their ability to calm irritated skin and reduce redness. The inclusion of such ingredients directly addresses the needs of consumers experiencing sensitivity, post-procedure recovery, or environmental stress.

Furthermore, products that focus on "barrier protection" are gaining significant traction. A healthy skin barrier is essential for preventing moisture loss, blocking irritants, and maintaining overall skin resilience. Ingredients like ceramides, fatty acids, and cholesterol are vital components of the skin barrier, and their inclusion in moisturizers helps to fortify this protective layer. For example, the AESTURA Atobarrier365 Cream, with its 4.68 rating from 15,958 reviews, explicitly targets barrier care ("Atobarrier365"), indicating its commitment to year-round skin protection. Similarly, the Illiyoon Ceramide Ato Lotion (4.79 rating from 1,798 reviews) leverages ceramides to strengthen the skin barrier and provide intensive moisturization, resonating with consumers seeking robust skin defense.

The market has moved beyond superficial hydration to a deeper understanding of skin physiology. Consumers are looking for moisturizers that act as active protectors and healers, not just passive hydrators. This evolution reflects a more informed consumer base that prioritizes long-term skin health and resilience alongside immediate hydration benefits. Brands that successfully combine these elements are the ones leading the charge in Hwahae's rankings, setting a new standard for what a moisturizer should deliver.

How are K-Beauty product textures evolving?

K-Beauty product textures are undergoing a noticeable evolution, with a significant trend toward "sticky, dense textures" gaining prominence across various categories. This trend was particularly evident in Hwahae's February 2026 overall rapid rise rankings, where products featuring high-viscosity, "쫀득" (jjondeuk, meaning chewy or bouncy) textures occupied top positions Hwahae Monthly Ranking - February 2026 (Body Care). This shift is driven by a dual demand: the need for deeper, longer-lasting hydration during dry seasons and the rising influence of "TikTokable" content that visually showcases unique product textures.

The Rise of 'Jjondeuk' Textures for Enhanced Hydration

The preference for dense, sticky textures is deeply rooted in seasonal skincare needs. February, marking the tail end of winter, is a period when skin experiences significant moisture depletion due to indoor heating and dry winds. During this time, lightweight, watery formulations often fall short in providing adequate hydration. This is where "쫀득 텍스처" (jjondeuk texture) comes into play. These high-viscosity products adhere to the skin for longer periods, forming a protective moisture barrier that delivers a deeper, more profound sense of hydration than lighter textures can. The dense, rich feel of these products signals to consumers that they are receiving intense nourishment and protection, which is highly sought after when skin is at its driest.

Hwahae's analysis clearly states that "쫀득하고 밀도 높은 텍스처는 피부에 오래 밀착되며 수분막을 형성해, 가벼운 워터 제형으로는 채워지지 않는 깊은 보습감을 전달" (Sticky and dense textures adhere to the skin for a long time, forming a moisture barrier that delivers deep hydration that cannot be achieved with light water formulations). This highlights the functional benefit of these textures, providing a solution to the persistent challenge of dry, dehydrated skin during harsh weather conditions. Consumers are actively seeking out products that feel substantial and protective, ensuring their skin remains moisturized and comfortable throughout the day.

TikTokable Textures: Visual Appeal Meets Skincare Benefits

Beyond functional benefits, the rise of sticky textures is also fueled by the cultural phenomenon of "TikTokable" content. Platforms like TikTok thrive on short, visually engaging videos, and products with unique textures are perfectly suited for this format. The act of stretching a highly viscous essence between fingers, or watching a cleansing foam create a rich, bouncy lather, provides immediate visual satisfaction and entertainment. These "TikTokable" moments make products go viral, transforming them into must-try items.

Examples from Hwahae's February rankings illustrate this trend:

Arencia Fresh Cleanser: This product, described as a "떡솝" (tteok-sop, or "rice cake soap") for its chewy, stretchy texture, ranked 4th in the overall rapid rise rankings. Its unique consistency makes it visually appealing and fun to use, contributing to its popularity.
COSRX Snail 96 Mucin Essence: Known for its highly viscous, stringy texture that stretches endlessly, this product ranked 5th. It gained significant viral traction on TikTok precisely because its unique texture is so captivating in short video clips.
sunri Seaweed Ampoule Cleansing Foam: This cleanser, along with beplain Mung Bean pH-Balanced Cleansing Foam, also drew attention for its "쫀쫀하게 늘어나는 제형" (dense, stretchy texture). These textures enhance the sensory experience of skincare, making routines more enjoyable and shareable.

This synergy between "seasonal hydration needs" and "visually engaging content" has established sticky textures as a new, pervasive trend across K-Beauty categories. It demonstrates how modern beauty consumers are influenced by both scientific efficacy and social media aesthetics, leading to innovations that cater to both tactile and visual preferences. The evolution of textures is a testament to K-Beauty's ability to adapt to changing consumer demands and emerging digital trends.

Is K-Beauty expanding its global reach?

Yes, K-Beauty is significantly expanding its global reach, with Hwahae Global Web playing a pivotal role as a central information hub for consumers worldwide. The platform has successfully surpassed 1 million monthly active users (MAU), firmly establishing itself as a go-to source for K-Beauty insights Global K-Beauty Trend Ranking - March 2026. This expansion is supported by Hwahae's comprehensive database, which offers product ingredient information and over 10 million Korean user reviews, translated into multiple languages to cater to a diverse international audience.

Hwahae Global Web: A Bridge for International K-Beauty Enthusiasts

Hwahae Global Web serves as a crucial bridge connecting K-Beauty brands with overseas consumers. By providing in-depth information in English, Japanese, Vietnamese, Chinese, and Spanish, the platform breaks down language barriers and makes K-Beauty accessible to a broader audience. Global users can access detailed ingredient analyses for over 420,000 products and leverage insights from more than 10 million reviews by real Korean users. This wealth of information empowers international consumers to make informed purchasing decisions, fostering trust and transparency in the K-Beauty market. The platform's ability to offer reliable, user-generated data from Korea is particularly valuable, as it provides an authentic perspective often unavailable through other channels.

The rapid growth of Hwahae Global Web's MAU to over 1 million demonstrates its effectiveness in meeting the global demand for K-Beauty information. This rapid adoption signifies that international consumers are actively seeking out detailed, trustworthy resources to navigate the vast K-Beauty landscape. The platform not only helps consumers discover new products but also serves as a critical channel for K-Beauty brands to build credibility and connect with a global customer base. By offering a localized experience, Hwahae facilitates a deeper engagement with K-Beauty, moving beyond mere product discovery to a more nuanced understanding of ingredients and user experiences.

Vietnam: A Rapidly Growing Market for K-Beauty

Among the various global markets, Vietnam stands out for its explosive growth in K-Beauty interest, as evidenced by Hwahae Global Web usage. Following the addition of Vietnamese language support to the Hwahae Global Web in November 2025, the country experienced the most rapid growth in user engagement over the subsequent six months. Notably, in January 2026, Vietnamese user traffic increased by over 800% compared to the previous month, indicating a dramatic surge in interest. This exponential growth has continued, highlighting Vietnam as a key emerging market for K-Beauty brands.

This rapid expansion in Vietnam suggests that K-Beauty products and trends resonate strongly with Vietnamese consumers. The availability of detailed product information and authentic Korean reviews in their native language likely played a significant role in this accelerated adoption. Understanding the specific preferences and search behaviors of Vietnamese users, such as their tendency to trust brands first before selecting products, is crucial for K-Beauty brands looking to successfully penetrate this market. This insight into country-specific consumer behavior, derived from search data, provides a strategic roadmap for brands to tailor their marketing and product offerings effectively.

Country-Specific K-Beauty Consumption Patterns

Hwahae's global K-Beauty trend rankings provide nuanced insights into how different countries approach K-Beauty. For instance, American users tend to narrow down their product choices by first exploring rankings and platforms, then finalizing their selection based on 'recovery' benefits. This suggests a search for efficacy and visible results in skin improvement. Japanese users, on the other hand, are characterized as a "verification-type market," where reviews are paramount to completing a purchase. They frequently attach 'review' to all their product searches, indicating a deep reliance on peer feedback and established trust in ranking systems. These distinct search behaviors underscore the importance of localized strategies for K-Beauty brands looking to succeed in diverse international markets. By understanding these 'languages' of consumer interest, brands can craft more effective engagement and sales strategies, ensuring their products resonate with global audiences.

Frequently Asked Questions

What is Hwahae and how does it rank products?

Hwahae is a prominent K-Beauty platform that provides extensive product information and rankings based on real user data. It compiles its rankings from the experiences of 10 million real users and over 1.01 million product reviews, offering a comprehensive and trustworthy resource for K-Beauty consumers. The rankings are regularly updated, with the latest update on April 9, 2026, reflecting current trends and user preferences Hwahae's 2026 Skincare Top 100 Recommendations.

What are PDRN and Exosome, and why are they popular?

PDRN (Polydeoxyribonucleotide) and Exosome are advanced bio-regenerative ingredients gaining significant popularity in K-Beauty. PDRN, originally used in dermatological regeneration injections, has become a baseline ingredient in daily skincare due to its multi-efficacy in regeneration, elasticity, and hydration. Exosomes are emerging as the next wave of similar "clinic-derived" ingredients, following PDRN's path into mainstream products. In March 2026, PDRN products appeared with the highest frequency in Hwahae's rapid rise rankings across categories Hwahae Monthly Ranking - March 2026 (Skincare-Moisture).

How do consumers use Hwahae to make purchasing decisions?

Consumers use Hwahae by consulting its extensive rankings, reading detailed ingredient analyses, and reviewing millions of real user reviews. The platform allows for "Fine Search," where users can meticulously examine specific ingredient details, such as the molecular size of hyaluronic acid. This data-driven approach helps consumers make informed decisions tailored to their skin type and concerns, moving beyond general product claims to specific scientific benefits.

What are the benefits of 'sticky texture' skincare products?

'Sticky texture' skincare products, known as "쫀득 텍스처" (jjondeuk texture) in Korean, are gaining popularity for their ability to provide deeper and longer-lasting hydration. These high-viscosity products adhere to the skin more effectively, forming a protective moisture barrier that prevents water loss, especially during dry seasons. Additionally, their unique textures are highly "TikTokable," making them visually appealing and popular on social media platforms, as seen with products like COSRX Snail 96 Mucin Essence, which ranked 5th in February 2026 rapid rise rankings Hwahae Monthly Ranking - February 2026 (Body Care).

Which countries are showing the most interest in K-Beauty according to Hwahae Global?

According to Hwahae Global Web data, Vietnam has shown the most explosive growth in K-Beauty interest. After Vietnamese language support was added in November 2025, user traffic from Vietnam increased by over 800% in January 2026 compared to the previous month, and has continued to show high growth. The Hwahae Global Web itself has surpassed 1 million monthly active users, providing information in English, Japanese, Vietnamese, Chinese, and Spanish Global K-Beauty Trend Ranking - March 2026.